About
We always work to generate positive perceptions in the audience and the media.
How and WHY
Clients contact us because of their wish to change decisions, perceptions, image, attitudes and behaviour.
We are ready to identify and bring off this change, finding out what will trigger it and make it reach internal and external audiences, also using communication strategies and tools.
The changes we deliver to clients always aim at expanding their business and market share..
Team
Blue team is guided by:
By developing collective ideas, the Blues deliver positive results to clientes by providing services with superior standards of excellence.
The Blues always ask themselves: Why? Why? Why? They always seek futher learning and growth, and asking is as important as answering an issue.
The Blues think, act and work creatively.
The Blues are honest, authentic and committed to their tasks; they excel in the quality of day-to-day work and the relationships they build.
The Blues enjoy what they do and the company's ability to make a difference. Therefore, they show their passion in every project and activity.
The Blues honour, accept and consider others. To respect the ones surrounding them and live with different points of view is an essential feature of the company.
Services
Corporate Communication Planning
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- Communication of Corporate Responsibility.
- Creation of appropriate relationship actions for each public, considering priorities and resources allocated.
- Preparation of action plan, with calendar of activities, responsible, deadlines for execution and evaluation of results.
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Relations with Opinion Formers
- Mapping of targetted audiences and identification of needs
- Schedule of formal meetings and development of supporting strategies
- Preparation of spokespeople for institutional contacts and mapping of information on the characteristics and interests of interlocutors and counterparts
- Creation of special relationship projects
- Intelligent mailing lists and calendar of important events
- Creation of letters, newsletters, direct mailing and websites
- Co-ordination of publications, videos, institutional presentations and events
- Programme of visits to the company
Media Relations
- Media planning and identification of key journalists
- Creation and distribution of official notes and positioning statements
- Perception Surveys
- Programme of visits to media vehicles and informal meetings with editors
- Promotion of products and services
- Seminars and workshops for journalists
- Media monitoring, clipping and anal
Spokesperson Training
- Interviews in print and electronic media
- Lectures and seminars
- Public hearings
- Internal Communication
- Interviews in crisis situations
- Enhancement of presentation techniques
- Creation of Q&A and strategic messages according to the company’s objectives, event context and kind of audience
- Support to preparation of speeches and signed statements and articles
Crisis Management
- Risk assessment
- Procedure guides for crisis situations
- Monitoring of sensitive issues
- Crisis simulation
- Structuring and management of steering committees
- Publication of official statements and relevant notes
Media Monitoring
- Internet daily monitoring of press mentions.
- Content assessment of news, tweets, blog posts, forums, discussion groups and virtual communities.
- Generation of reports with recommendations for immediate and future action.
- Immediate assistance to clients for formulating responses to demanding media metions requiring urgency
Design and Contents of Graphic Materials
- Creation of leaflets, panflets, posters, tokens and giveaways, hot sites and blogs for events and promotional actions
- Institutional texts for annual reports and other materials
- Creation of corporate visual identity, from logotype to stationery, website and web pages for social media networks
- Corporate visual identity guide and training for employees
- Redesign and modernization of logotypes and their use in printed and virtual materials
Why Us







Blue Global

Commitment to sustainability: Blue PR has signed the Earth Charter Initiative, promoting its messages and acting to build a fairer global society and a sustainable way of living.

Blue PR is the exclusive representative of 27&More in Brazil. 27&More is an international network of Public Relations agencies based in Germany. The group provides us with partners that can assist in the expansion of communication actions of any client interested in the European, Asian and Oceania region.

www.2toques.esp.br
Contact
blue public relations
+55 (11) 2894 2086Avenida Moema, 728 - 2º andar - cj26
Moema - São Paulo - SP - Brasil - 04077 023
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