About
The Blue PR is a public relations agency committed to strategic thinking, delivery, impact and assessment of the outcomes of communication plans devised to each client.
We always work to generate positive perceptions in the audience and the media.
We always work to generate positive perceptions in the audience and the media.
How and WHY
Clients contact us because of their wish to change decisions, perceptions, image, attitudes and behaviour.
We are ready to identify and bring off this change, finding out what will trigger it and make it reach internal and external audiences, also using communication strategies and tools.
The changes we deliver to clients always aim at expanding their business and market share..
Team
Blue team is guided by:
By developing collective ideas, the Blues deliver positive results to clientes by providing services with superior standards of excellence.
The Blues always ask themselves: Why? Why? Why? They always seek futher learning and growth, and asking is as important as answering an issue.
The Blues think, act and work creatively.
The Blues are honest, authentic and committed to their tasks; they excel in the quality of day-to-day work and the relationships they build.
The Blues enjoy what they do and the company's ability to make a difference. Therefore, they show their passion in every project and activity.
The Blues honour, accept and consider others. To respect the ones surrounding them and live with different points of view is an essential feature of the company.
OUR TALENTS
The Blue Public Relations is a communications agency that works to achieve positive perceptions in the media and make the brand of their customers reference.
Services
For more than 6 years in the market, the agency is staffed by professionals with over 20 years of experience in the communication and the agency completes five years in December.
Corporate Communication Planning
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- Communication of Corporate Responsibility.
- Creation of appropriate relationship actions for each public, considering priorities and resources allocated.
- Preparation of action plan, with calendar of activities, responsible, deadlines for execution and evaluation of results.
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Relations with Opinion Formers
- Mapping of targetted audiences and identification of needs
- Schedule of formal meetings and development of supporting strategies
- Preparation of spokespeople for institutional contacts and mapping of information on the characteristics and interests of interlocutors and counterparts
- Creation of special relationship projects
- Intelligent mailing lists and calendar of important events
- Creation of letters, newsletters, direct mailing and websites
- Co-ordination of publications, videos, institutional presentations and events
- Programme of visits to the company
Media Relations
- Media planning and identification of key journalists
- Creation and distribution of official notes and positioning statements
- Perception Surveys
- Programme of visits to media vehicles and informal meetings with editors
- Promotion of products and services
- Seminars and workshops for journalists
- Media monitoring, clipping and anal
Spokesperson Training
- Interviews in print and electronic media
- Lectures and seminars
- Public hearings
- Internal Communication
- Interviews in crisis situations
- Enhancement of presentation techniques
- Creation of Q&A and strategic messages according to the company’s objectives, event context and kind of audience
- Support to preparation of speeches and signed statements and articles
Crisis Management
- Risk assessment
- Procedure guides for crisis situations
- Monitoring of sensitive issues
- Crisis simulation
- Structuring and management of steering committees
- Publication of official statements and relevant notes
Media Monitoring
- Internet daily monitoring of press mentions.
- Content assessment of news, tweets, blog posts, forums, discussion groups and virtual communities.
- Generation of reports with recommendations for immediate and future action.
- Immediate assistance to clients for formulating responses to demanding media metions requiring urgency
Design and Contents of Graphic Materials
- Creation of leaflets, panflets, posters, tokens and giveaways, hot sites and blogs for events and promotional actions
- Institutional texts for annual reports and other materials
- Creation of corporate visual identity, from logotype to stationery, website and web pages for social media networks
- Corporate visual identity guide and training for employees
- Redesign and modernization of logotypes and their use in printed and virtual materials
Why Us
Experience with projects in different cities, leading to knowledge about local markets in cities like Recife, Recife, Rio de Janeiro, Bahia etc.
Enduring bonds with NGOs, building expertise in communication actions for social projects in urban regeneration and cities management, sustainability, politics and education.
Knowledge about the modus operandi of the communication divisions of governamental departments, acquired by delivering services to the State of São Paulo Secretariat of Transport and Logistics, CASA Foundation (for underage offenders), British Council (the UK's governamental body for promotion of education and culture) and other institutions.
Experience in organisation and media coverage of international events like the launch of new medicines in the international market, press familiarization tours/trips, fashion shows and other cultural, business and entertainment and activities.
Customer-oriented approach: we always assign a team of 4 members of staff (3 professionals and 1 intern) to be fully dedicated to each client. Thus, we never miss an opportunity for good media exposure for clients and quickly provide feedback on outcomes, reports and other requests.
Experience with clients in prominent sectors in the national economy: pharmaceutical industry (Brazil is one of the pharmerging countries, those rated as the most promising in the sector, according to Intercontinental Medical Statistics, IMSHealth), construction, infrastructure and logistics (core to the Olympics and the World Cup), beauty products (Brazil ranks 2nd in sales of cosmetics, toiletries and perfumery), corporate real estate market and social and environmental corporate responsibilty.
International business development: Blue PR has set up international partnerships to give way to the expansion of communication actions of its clients quickly and worldwide.
Blue Global
Blue PR was born with great interest in developing international business and following global issues.
The 2 Toques hits the market to act in the field of sports. With elaborate strategies, the company, a division of Blue PR, comes to take care of the communication athletes, clubs and entities involved in one of the greatest national passion: sports.
www.2toques.esp.br
www.2toques.esp.br
Contact
blue public relations
+55 (11) 2894 2086Avenida Moema, 728 - 2º andar - cj26
Moema - São Paulo - SP - Brasil - 04077 023
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